Consider your immediate reaction to this line: “I’m sorry, but …”
Do you sense bad news is coming or that the speaker is about to under-deliver? That’s not a message speakers want to send, but many do it instinctively and needlessly.
Regretful phrases like “I apologize …” and “Please excuse/forgive …” may seem polite, but they usually backfire, making you sound less credible and confident. It’s your job to manage your regret, not your audience’s job to accommodate it.
“Regretful language in a speech can torpedo your credibility,” says Carmen Cusido, communications specialist and adjunct professor. “Instead of reinforcing your key message, you waste time asking for forgiveness.”
“Words communicate who you are and build audience trust in what you say,” says public speaking trainer and Toastmaster Minson Vo. “If those words make you sound less confident, people will see you that way.”
The Language of Regret
Using phrases of regret may sound more like admissions of weakness. Some examples:
“I apologize in advance for using jargon.”
Translation: “I know this will confuse you, but I’m using it anyway.”
“Please excuse me if I mispronounce any names.”
Translation: “I didn’t care enough to learn them properly.”
“Forgive the tiny text on this slide.”
Translation: “I know this is hard to read but deal with it.”
“I apologize in advance for the curse words. That’s just how I speak.”
Translation: “I can’t control what I say.”
“Credibility is earned before people speak, but confirmed as soon as they open their mouths,” says Robert Begley, Toastmaster and founder of Speaking With Purpose. “A statement like ‘I didn’t have time to prepare’ immediately undermines that credibility and may invite the audience to look for more flaws.”
Monica Federico, a career and leadership coach in the United Kingdom, says using regretful language can diminish your confidence. “You’re reinforcing to yourself that you’re not doing a good enough job. Then it becomes a self-fulfilling prophecy—you start believing your narrative of inadequacy, which seeps into everything else you do.”
At this point, some presenters push back: “But that’s how I talk. Shouldn’t I be authentic?”
Authenticity matters, but being authentic doesn’t require announcing flaws your audience may never notice.
Cusido, the communications specialist, draws a distinction between authenticity and insecurity. “Authenticity is a proactive choice to be honest and vulnerable in service of your message. Expressing regretful accountability is a reaction to your insecurity that can erode your authority,” she explains.
“Being authentic doesn’t mean oversharing,” says Federico. “Always consider if what you say is helping your audience understand your message or only helping you feel better about a flaw.”
"Credibility is earned before people speak, but confirmed as soon as they open their mouths."
—Robert BegleySpotting More Red Flags
When you rehearse or record yourself speaking, also listen for these more subtle, but still unnecessary, apologetic sentence-starters:
- “For what it’s worth …” (If it’s worth saying, why downplay it?)
- “Needless to say …” (If it’s needless, why go there?)
- “To be honest …” (Were you not being honest before?)
- “As you know …” (Why state the obvious?)
These phrases also chip away at your authority and credibility. “Regretful phrases at the start of a presentation squander the audience’s precious first-impression window,” Begley says. “Every word you say should serve your message.”
What To Do Instead
The good news is that you can break your overreliance on regretful language with adequate preparation, replacement tactics, and strategic editing.
Prepare thoroughly. Be proactive, not reactive. Schedule plenty of time to check your material, finalize it, and practice it. Remember, the more you prepare now, the less you’ll repair later.

Cusido says adequate preparation may include a mindset shift. “When I first entered the workforce, I often apologized when presenting ideas because I assumed others knew more than I did. A supervisor coached me to match my speaking confidence to the confidence I demonstrated in my work. The apologies disappeared as my speaking confidence increased.”
Replace sorry with silence. When you’re tempted to fill space with a disclaimer, pause. Say it in your head if you must, then move on. It’s okay to feel nervous (even experienced speakers still do). The key is not to call attention to that anxiety. Recognize that mistakes may happen no matter how much you prepare—not because you’re a poor presenter, but because you’re human.
“Practice in front of as many people as possible,” Vo, the public speaking trainer, recommends. “When you feel you’re about to apologize, be silent instead. Over time, that replacement will feel natural.”
Cut what you’re not ready to convey. Instead of apologizing for incomplete or unclear material, cut it. You’re better off holding back content than presenting it weakly or confusingly. If you can, add the missing points in a follow-up communication. If sharing unready content is unavoidable, make confident remarks to guide and support your audience as you proceed.
Don’t sacrifice confidence for care. Sharing apologies and regrets may feel like you’re caring for your audience and preparing them for what’s to come, but if they sense you lack confidence in your presentation, they will lose confidence in it as well.
Though regretful phrases may come from the best of intentions, they elicit more sympathy than support. If you avoid overthinking your impression, stay positive, and do the best job you can, there’s nothing to apologize for.
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Joel Schwartzberg is a presentation coach, executive communication specialist, and author of The Language of Leadership: How to Engage and Inspire Your Team and Get to the Point! Simplify, Sharpen, and Sell Your Message. Follow him on LinkedIn.
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